What's The Best Font For Your Website?

Choosing what font you use on your website is important. You didn't just choose any font did you?

You're running an internet business and like anything else you do with your internet business you need to choose a font that PORTRAYS THE CORRECT MESSAGE.

So, what is that perfect font for your website?

What are you trying to portray on your website?

Think about it?

Are you writing to train someone how to do something?

Do you want to be perceived as more professional or casual?

Is your font easy to read? In the end your font is there for nothing else than to provide a way for your readers to consume your content. If your font is hard to read then it's failing you, no matter how wonderful it looks.

Your font tells your reader what perception they should have of you and your website. Is your font giving off the right perception?

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Stop Traveling Down That Long Road To Social Media Analysis

When it comes to analytics, TRACKING DATA IS KEY. The problem though is when you're starting out and you don't know what to track and how to track it.

This is where Google Analytics and a bit of help can get you on track. So to help you I've created this list of goals that you need to start tracking.

If you are new to Google Analytics thats ok. We've all started from the beginning and I'll walk you through how to setup these goals.

But before we do that you need to sit down and play around with Google Analytics and read my post that explains the basics of Google Analytics. This way you have an understanding of it's potential and how you can use it to analyze your internet business's data.

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The 13 Amazing SEO Tools To Celebrate Friday The 13th

For Friday the 13th this year lets look at some amazing SEO tools!

Not only are these SEO tools great but some of these are free.

So let's skip the introduction and get straight into it.

KeywordSpy

KeywordSpy is a great SEO program that comes with a free trial that helps you conduct keyword research, determine your ROI on keywords, and helps you determine your competitor's keywords both on their website and on their Google Ads. Knowing this information allows you to use information that your competitor's already know instead of reinventing the wheel and apply it to your internet business, which means you can skip the learning process and find the best keywords in your niche instead.

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Never Struggle With Understanding Google Analytics Again

Google Analytics is one of the best internet business analytics tools available for free. Because of this, knowing and understanding what Google Analytics has is very important. This is why I've decided to write a post on understanding Google Analytics.

When you first log into Google Analytics you'll notice it has a vast array of dashboards. These initial dashboards can be of great help and can give you an idea of how your internet business is doing. When looking at these dashboards you may not understand what it is trying to tell you. So, to help let's start at the beginning.

The Visitor Graph

The visitor graph is one of the most important graphs on this page. Why? Because it gives you a basic idea of how many visitors you are receiving during a period of time. This allows you to see if the number of visitors to your internet business's website is growing, shrinking, or going stale. In essence this is basically the barometer to how well you are doing in general. It's not going to tell you what you need to fix per say but it will tell you if you are going south or staying the same. This tells you to look deeper into problems if they exist.

If you are hoping to find out what is wrong this graph isn't going to help directly, unless of course there is a massive drop on a single day and you only made one change to your internet business's website on that day. Not a likely scenario though.

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Increase Your Internet Business's Conversions With A/B Testing

When you are new to building an internet business trying to figure out which button, advertisement, or headline gives you the best conversion rate can be a bit daunting. Luckily as an internet business entrepreneur you have options and some of these options are free. Using Google's Website Optimizer you can do just that by doing some A/B testing on your internet business's website for free.

So what is A/B testing?

A/B testing also known as split testing is a way for you to compare two or more different website pages on your internet business's website to see which one has the highest conversion rate. Essentially, they are identical pages but with a single variation. This way, you can gather data on each page and know that the only difference is the variation and it therefore was the determining factor for your conversion rate.

Let's look at an example. You created your internet business's home page and have an email subscriber form on the top right of a navigation bar and are considering moving it down to the middle of your navigation bar. Your current page with the form on the top right is considered to be the control or Option A. The variation or change is Option B. With A/B testing you can find out which version gives you the best results by basically following the same concepts that you used in your science class experiments back in high school. You create two variations with one, Option A as a controlled and the other Option B as being the variation to Option A. Then you perform a test like have x amount of website traffic be diverted equally to each option and finally go back to see which option gave you the best conversion rate.

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How To Track Social Media With Google Analytics

Social media is great for doing many things, from building relationships, creating brand awareness, to building brand loyalty for your internet business. But what if you recently launched a social media campaign and you want to track its progress and see its ROI?

This is where social media for many internet business owners can be confusing. How do you track your social media efforts in tools like Google Analytics so you can extract the data that you need?

Let's start with the basics and move on from there.

If you're looking to track your social media button clicks, Google Analytics can do this as well and I've explained an how to do this as well.

How Do I Separate my Social Media Traffic Away From The Rest of My traffic in Google Analytics?

Your social media traffic can be separated in Google Analytics by setting up your social media referral traffic as different traffic in Google Analytics. Essentially, you goal is to analyze just the social media traffic by breaking it into different segments that will help you determine which social media strategy is working and what part of each campaign is the most effective. To do this you will need to setup advanced segments for your social media traffic.

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